shake shack restaurant chain continuing energetic expansion

Plans have just been announced for the opening of a new Shake Shack location in Boulder, a project that will bring to four the number of outlets the company will have up and running in Colorado.
Based in New York, Shake Shack is one of the fastest growing small restaurant chains in the nation.
Starting out as a single hot dog stand inside Madison Square Garden in 2001, the company currently has more than 200 outlets nationally, up from just over 150 in late 2017.
Plans now call for the chain, which currently has locations in just over 20 states and twelve countries, to more than double its building presence by 2020.
With annual revenues in excess of $358 million, Shake Shack is known primarily for its rich milkshakes, in addition to its hamburgers, hotdogs, and frozen custard.
The company also promotes a dog-friendly policy allowing for customers to bring their four-legged friends with them to the stores’ patios. Dog biscuits are a part of the Shake Shack menu.
The company’s energetic expansion is seen in its opening of new outlets in Illinois, Minnesota, and North Carolina in just the last several weeks.
Besides its soon to be four locations in Colorado, the company also has three outlets in Arizona.
On average, Shake Shack outlets measure anywhere from 3,000 to 3,500 square feet, although some locations have been as large as 5,000 square feet.
Those outlets, built as stand-alone structures, or within existing retail spaces, typically sport a design emphasizing corrugated metal panels, interior wood, large windows, and open kitchen space.

By Garry Boulard

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