In yet another move to expand its brand, the Caesars Entertainment Corporation has announced plans to build a new 11-story hotel in downtown Scottsdale.
The project will mark the first time that the Paradise, Nevada-based diversified gaming company has built a hotel without an accompanying casino.
In announcing the new hotel, which will house 266 luxury rooms, Mark Frissora, the chief executive officer of the Caesars Corporation, said the project represents “the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations.”
The Scottsdale hotel, to include a 7,000 square-foot ballroom and fitness center as well as a rooftop bar and swimming pool, will be built adjacent to the upscale Scottsdale Fashion Square.
The fact of the shopping mall’s close presence is figuring into the promotions for the new hotel, where it is noted that the popular shopping destination is only a few steps away from any of the hotel rooms.
To be developed by the Bronson, Missouri-based HCW Development, the new hotel will have a mostly glass exterior, with a chic interior design.
Caesars Entertainment Corporation, which owns more than fifty casinos and hotels worldwide, has earlier said that it wants to build more hotel-alone properties.
According to analysts, the thinking behind the move centers on the idea that visitors who enjoy a pleasant stay at a Caesars hotel will be more inclined to visit one of the corporation’s casinos in the future.
The corporation, with more than $6 billion in revenues during the first nine months of 2018, began construction last summer on a 550,000 square foot, $375 million conference center in Las Vegas.
Work on the new Scottsdale hotel is expected to begin later this year, with an anticipated early 2021 opening.
By Garry Boulard
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