Roswell to take on tourist-oriented signage initiative

The City of Roswell has issued a Request for Proposals for a professional consulting service to develop a city-wide signage plan.

In a place that, until the onset of Covid-19, was seeing up to 250,000 visitors a year and earning some $1 million in lodgers’ tax revenue in the process, the need to provide directions for travelers has always been great.

What is being described as a Wayfinding Strategy is looking for consultants to help guide people to Roswell’s educational and healthcare facilities, government buildings, lakes, museums, parks, and other points of interest.

The selected consulting service will additionally be tasked with establishing “universal and cohesive design standards for wayfinding and locational signage reflective of the City’s identity.”

While the new signage will have a focus on Roswell’s downtown and historic railroad district, says the RFP, “the entire City should be evaluated and included.”

The new signage will additionally provide information on traffic pattern changes, new destinations, and increasing pedestrian and bicycle traffic.
The RFP has a submission deadline of August 18.

One of the largest Roswell tourist events is the annual UFO Festival. Although it was cancelled this year due to the Covid-19 outbreak, city officials say plans are already in the works for the event to be held next year.
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That two-day festival, according to city statistics, brings in around 15,000 visitors who spend more than $1 million in local restaurants, hotels and motels, and stores.

By Garry Boulard

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