new las cruces gated community is sign of upscale rental market

Offering tenants a stunning view of the nearby Organ Mountains and access to a host of new and large retail offerings, a Las Cruces project promises to be the latest in the apartment home market.

The Sonoma Pointe Apartments, to be developed by the Las Cruces-based Salas Homes, is planned for construction later this year and will go up on a currently vacant stretch of desert land at 4200 Northrise Drive.

That site is roughly 6 miles to the northeast of downtown Las Cruces in an area of growing retail space and luxury homes priced above the $300,000 mark.

First phase construction should launch later this year and will include the building of 48 units, with an additional 52 units expected in the development’s second phase.
The project will include outdoor grilling space, a dog run and washing station, and community center featuring a fitness center, business center, and large communal lounge with fireplace.

Salas Homes is also the developer and builder of the Vista Village shopping complex at 3850 Foothills Road on the east side of Las Cruces.

By Garry Boulard