Refuting the notion that today’s retailers are increasingly more interested in having an online presence and less interested in opening their own stores, the Casper Sleep company has announced plans to build 200 new locations.
The company, with offices in New York and Los Angeles, was launched in 2014 and saw online orders for its foam, memory foam, and polyurethane mattresses during its first year of operations resulting in more than $100 million in revenue.
Now the company, with revenues last year in excess of $600 million, wants to build stores not only for their mattress line, but also for a variety of sleep products including nap pillows, nightstands, bed frames, and even dog beds.
Earlier this year, the company opened a store in New York that features multi-level displays, sitting space, and a series of small houses designed to showcase Casper’s mattresses in a more intimate bedroom setting.
“We want to create places that are fun and exciting,” remarked Neil Parikh, Casper’s chief operating officer, to the publication Business Insider, adding that the company’s new stores will be “more like Apple stores and less like a traditional mattress store.”
Although where and when Casper’s new stores will be built has not yet been announced, the company has said they would like to have all of its new locations up and running by the end of 2021.
By Garry Boulard
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