growing home flooring company planning for store expansion

A national chain, known for its wide variety of flooring offerings, has announced plans to build up to twenty new stores by the end of this year, with more planned for 2020.
Those plans, according to a statement from the Smyrna, Georgia-based Floor & Décor, which  specializes in wood, tile, stone and ceramic flooring, are in keeping with the company’s average 20 percent unit growth rate of the last seven years.
The company currently has 108 stores in 28 states nationally.
Late last month, it opened its first store in El Paso, repurposing a 77,000 square-foot space inside the Eastgate Shopping Center at 9801 Gateway Boulevard.
Founded in 2000, Floor & Décor has stores in both mall settings, as well as stand-alone structures, and enjoys annual revenues in excess of $1.3 billion.
One of the keys to the company’s success is how its outlets look: “Its stores are beautiful, and shopping there feels more luxurious,” Forbes pointed out earlier this year, noting that the chain saw a 23 percent increase in sales revenue last year.
The company’s expansion plans have been particularly bullish in the Western states, with the opening late last year of a 70,000 square foot outlet in Burlingame, CA, and another 74,000 square foot location launched in Albuquerque.
The average size of a Floor & Décor store, described by the company as “warehouse-format” style, is about 72,000 square feet, although the company is currently building a 90,000 square foot location in Wichita.

By Garry Boulard

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