dollar general unveiling new retail chain

A new upscale retail chain developed by the Dollar General Corporation could see up to 30 outlets opening across country in the next year.

Whether those outlets, expected to measure around 9,000 square feet each, will be built as new buildings or carved out of existing structures has not yet been announced.

Dollar General officials say the new line will be called Popshelf. According to a Dollar General press release Popshelf’s “initial targeted customers are primarily female and are located in diverse suburban communities with a total household income ranging from $50,000 to $125,000.”

In a statement, Todd Vasos, Dollar General’s chief executive officer, said the new chain will be designed to build on the company’s “proven track record of store format innovation.”

Unlike the Goodlettsville, Tennessee-based Dollar General, which sells such necessary items as food products and cleaning supplies, Popshelf will offer higher-priced party supplies, home décor, beauty products, and seasonal items.

One of the first Popshelf locations is scheduled to open in Clarksville, Tennessee, in a converted former Pier 1 store.

Dollar General currently has more than 16,700 stores in 46 states. Those stores are primarily located in small towns and other rural areas. Last year the chain recorded revenues of more than $31.3 billion.
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During the first months of the Covild-19 outbreak and subsequent national shutdown, the company recorded a 31% increase in sales.

​By Garry Boulard

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