As part of a growth model taking it into the West, the fitness company Shred 415 has announced plans to build up to 30 new locations in Colorado.
Based in Chicago, Shred 415 already has locations in Indiana and Missouri, and has scheduled the opening of its first Colorado studio for September in Denver.
Founded in 2011, Shred 415 offers what is described as high-intensity endurance programs, with an emphasis on treadmill exercise.
The “Shred,” part of its name is a combination of the words “strength” and “tread,” while the 415 represents the four 15-minute speed and endurance drills that are offered.
The company currently has nine locations, but hopes to build and open in excess of 130 more in the next two years. It has additionally announced that it is launching a new studio in Milwaukee this fall.
A typical Shred 415 location varies in size from 2,000 to 3,500 square feet, and houses a studio, office, locker rooms, lobby, storage space, and child care room.
The company, enjoying annual revenues in excess of $4.4 million, has not yet announced where its new Colorado outlets will be located.
By Garry Boulard
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